Proces Brand Thinking
Multidyscyplinarne doświadczenie zespołu
Nasze kometencje
Every element of a coherent brand.
Brand strategy
Brand purpose definition
Brand image audit (visibility, packaging, visual system)
Market and key competitor analysis
Target audience definition
Consumer insights
Brand positioning audit
Brand ecosystem audit (architecture)
Discovery workshops
Strategic scenarios
Brand creative brief
Sales strategy
Brand online presence
E-commerce strategy
Brand creation
BRAND VISION: brand idea and story
Naming and tagline
Verbal identity
Visual identity
Art direction
Sound Branding
Motion Branding
Digital design
Websites and landing pages
Data visualizations
Design systems / UI Kits
Prototyping
Consumer research
IDI interviews with consumers
Qualitative and quantitative consumer research in any market
Digital audits - UX/UI
Packaging
Sketches and concepts
Executive designs
Structural packaging
Implementation manuals
Information architecture
Product line development/NPD
Market adaptations
Packshot visualizations
DTP preparation
Brand design
Packaging
Motion branding
Prototyping (mock-ups, proofs, prints, 3D visualizations and renders)
Sound branding
Art direction
POS, retail-design
Publications (digital and printed)
DTP and print management
Visual brand system
Visual system toolkit
Logo, logotype, brandmark
Typography, iconography, colors
Print and digital layouts
Strategic marketing
Internet presence strategy
Communication strategy and tactics
Implementation of key communication tools (e.g. digital ads, booth, TV commercial)
Definition of communication goals
Media mix plan and media budget
Target audience location (which audiences are in which channels)
Communication tactics
Support in registering a new trademark, domain purchase, booking of SoMe channels
Communication and creation
Brand hero
Acquisition of image rights
Identification of brand touch points
Campaign/communication platform idea
Communication toolkits
Communication strategy
Advertising creation
Key visuals
Copywriting
Photo / video / motion production
Social media materials
E-commerce materials
