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We create strategy and design that motivate to action.

Brand Thinking Process

Step by step, we build a brand strategy that is true to your company, motivates action, and helps achieve financial success.

Strategy

brands

We create brand strategies and positioning that will set your company apart in the market. You get a clear action plan and recommendations that will facilitate communication and growth.

Strategy

brands

We create brand strategies and positioning that will set your company apart in the market. You get a clear action plan and recommendations that will facilitate communication and growth.

Creation

new brand

We create a coherent creative direction, vision, naming, and positioning that go hand in hand with business goals. We look for market advantages and use them to build a strong brand that wins customer trust.

Creation

new brand

We create a coherent creative direction, vision, naming, and positioning that go hand in hand with business goals. We look for market advantages and use them to build a strong brand that wins customer trust.

Rebranding

companies/brands

We prepare companies for scaling and growth. We transform their brand comprehensively: from strategy, through identity and website, to ads that increase recognition.

Get the details

Rebranding

companies/brands

We prepare companies for scaling and growth. We transform their brand comprehensively: from strategy, through identity and website, to ads that increase recognition.

Get the details

Packaging

I design

We design packaging in line with the brand's vision. We work based on research and insights. We take care of the printing, ensuring a consistent experience.

Packaging

I design

We design packaging in line with the brand's vision. We work based on research and insights. We take care of the printing, ensuring a consistent experience.

Packaging

I design

We design packaging in line with the brand's vision. We work based on research and insights. We take care of the printing, ensuring a consistent experience.

Pages

online

We design and implement clear websites. We combine aesthetics with performance, ensuring business growth.

Pages

online

We design and implement clear websites. We combine aesthetics with performance, ensuring business growth.

Pages

online

We design and implement clear websites. We combine aesthetics with performance, ensuring business growth.

Communication

brands

We create advertising communication: from strategy, through creation, to photo shoots and animation. We combine media with aesthetics, building effective campaigns for contemporary brands.

Communication

brands

We create advertising communication: from strategy, through creation, to photo shoots and animation. We combine media with aesthetics, building effective campaigns for contemporary brands.

From A to Z.

From A to Z.

Every element of a coherent brand.

Every element of a coherent brand.

Brand strategy

  • Brand purpose definition

  • Brand image audit (visibility, packaging, visual system)

  • Market and key competitor analysis

  • Target audience definition

  • Consumer insights

  • Brand positioning audit

  • Brand ecosystem audit (architecture)

  • Discovery workshops

  • Strategic scenarios

  • Brand creative brief

  • Sales strategy

  • Brand online presence

  • E-commerce strategy

Brand creation

  • BRAND VISION: brand idea and story

  • Naming and tagline

  • Verbal identity

  • Visual identity

  • Art direction

  • Sound Branding

  • Motion Branding

Digital design

  • Websites and landing pages

  • Data visualizations

  • Design systems / UI Kits

  • Prototyping

Consumer research

  • IDI interviews with consumers

  • Qualitative and quantitative consumer research in any market

  • Digital audits - UX/UI

Packaging

  • Sketches and concepts

  • Executive designs

  • Structural packaging

  • Implementation manuals

  • Information architecture

  • Product line development/NPD

  • Market adaptations

  • Packshot visualizations

  • DTP preparation

Brand design

  • Packaging

  • Motion branding

  • Prototyping (mock-ups, proofs, prints, 3D visualizations and renders)

  • Sound branding

  • Art direction

  • POS, retail-design

  • Publications (digital and printed)

  • DTP and print management

Visual brand system

  • Visual system toolkit

  • Logo, logotype, brandmark

  • Typography, iconography, colors

  • Print and digital layouts

Strategic marketing

  • Internet presence strategy

  • Communication strategy and tactics

  • Implementation of key communication tools (e.g. digital ads, booth, TV commercial)

  • Definition of communication goals

  • Media mix plan and media budget

  • Target audience location (which audiences are in which channels)

  • Communication tactics

  • Support in registering a new trademark, domain purchase, booking of SoMe channels

Communication and creation

  • Brand hero

  • Acquisition of image rights

  • Identification of brand touch points

  • Campaign/communication platform idea

  • Communication toolkits

  • Communication strategy

  • Advertising creation

  • Key visuals

  • Copywriting

  • Photo / video / motion production

  • Social media materials

  • E-commerce materials

Customer reviews.

A powerful boost for brands that want to grow.

Find out what it is like to work with a team that truly understands your business.

  • Anna Nowosad
    Founder & CEO of New Orchard

    A Partner Who Truly Gets It! KABU turned our vision into a clear, authentic, and distinctive brand.

    It feels true to who we are, resonates with our audience, and allows us to bring our mission to life. Highly recommended to anyone looking for thoughtful and creative brand builders ;-)

  • Emilia Ciszewska
    Managing Director, BB Media Group Ltd.

    We gained a modern and consistent image in the spirit of our company.

    Thanks to the support of KABU® BB Media Group, we have gained a modern and cohesive image that perfectly reflects our values and aspirations. We definitely recommend KABU® as a partner in building a strong and recognizable brand.

  • Wojciech Franel
    CEO & Co-Founder at Mana Marketing

    From the very first meeting, we could feel their immense experience and strategic approach to the project.

    The process was wonderfully organized, and the communication was flawless - at every stage we knew what to expect. The final result is a cohesive, modern, and polished branding that perfectly reflects our identity and distinguishes us in the market.

  • Michał Sławiński
    The founder and coordinator of Social Media Thursdays

    We've jumped to a whole new level! Thursdays have come alive thanks to what KABU did with our brand identity.

    Until recently, I thought we looked okay. How wrong I was became clear when our new branding launched. It immediately translated into increased interest! It was truly a strong boost and energy for our organization.

Poznaj plan rozwoju Twojej marki.

Contact

Bartosz Urbanke

⬤ +48 518 398 007

⬤ bartek@kabu.studio

instagram

linkedin

privacy policy

Poznaj plan rozwoju Twojej marki.

Bartosz Urbanke

⬤ +48 518 398 007

⬤ bartek@kabu.studio

instagram

linkedin

privacy policy