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We create brands

We guide clients to the point where business ideas or challenges gain a precise strategy, a cohesive visual identity, and a unique story. Our areas of work are: strategy, design, communication, and technology. We take a holistic approach to companies, startups, and visionary initiatives, transforming them into distinctive brands.

The areas of our work are: strategy, design, communication. We take a holistic view of companies, startups, and visionary initiatives, transforming them into distinctive brands.

Brand strategy
Naming
Bringing new brands to market
Brand manual
Packaging design
Crafting brand stories
Visual audit and recommendations for changes
Product design
Solving brand image challenges
Designing visual identities
Building brand-driven businesses
Enhancing brand perception
User Experience
Motion design
Brand launches

We utilize a proprietary brand development process (BDF) based on three pillars of conscious branding, which allows us to create consistent, authentic, and engaging brands. A key element of this approach is brand thinking – a way of thinking that combines strategic brand thinking with a deep understanding of its strategy, purpose, business context, and ways to grow.

Thanks to this, we help companies consciously shape their meaning and position in the market. Brand thinking allows us to view the brand as a cohesive system of communicating values and ideas (expressed in products, services, or visual identity).

We believe that such an approach enables the creation of conscious, effective, and consistent marketing tools for building real relationships with audiences and achieving business goals.

We utilize a proprietary brand building process (BDF), based on three pillars of conscious branding, which allows for the creation of cohesive, authentic, and engaging brands. A key element of this approach is brand thinking – a mindset that combines strategic brand thinking with a deep understanding of its strategy, purpose, business context, and ways to grow.

Through this, we help companies consciously shape their meaning and position in the market. Brand thinking allows us to view the brand as a holistic system of communication of values and ideas (expressed in products, services or visual identity).

We believe that such an approach allows for the creation of conscious, effective, and coherent marketing tools for building real relationships with audiences and achieving business goals.

Strategy

Think
We help companies find their voice, define their values, and set a clear direction for growth.
Brand insights, Brand positioning, Brand language, Brand architecture, Naming strategy, Brand experience

Design

Create
We craft a consistent brand presence that makes people recognize you, remember you, and want to belong to your story.
Visual identity system, Experience design, UX/UI design, Motion design, Key messaging, Logo design, Key visual, Packaging design, Editorial & publishing

Growth

Inspire
We help brands move with clarity - today and into what comes next.
Market entry strategy, Brand guidelines, Brand playbook, Launch campaigns
Our clients

Ready to make a change?

At KABU®, we believe in beginnings. In ideas that are just taking shape. In businesses that may not yet have a name, logo or strategy, but have the courage, energy and vision to change.

That moment when anything is possible. When the future is still undefined. When every decision counts. That’s when choosing the right partner makes all the difference.

That moment when anything is possible. When the future has not yet taken shape. When every decision counts. It is then that the choice of the right partner changes everything.

The team of creators

We are strategists, creators, and designers — dedicated to every step of your project. Our experience across diverse industries has shaped the way we think, work, and build brands that last.

Over the years, we have gained experience in collaboration with the largest brands. Now you can benefit from this experience by working with us.

Great things start with a little "Hey!"

+48 518 398 007
bartek@kabu.studio

© KABU Branding Studio 2025

Great things start with a little "Hey!"
+48 518 398 007
bartek@kabu.studio

© KABU Branding Studio 2025

Great things start with a little "Hey!"

+48 518 398 007
bartek@kabu.studio

© KABU Branding Studio 2025