From an artificial flower wholesaler to a decoration manufacturer

Context 

Akces is a family business with over 30 years of history. Since 1990, it has been importing artificial flowers, floristic items, and Christmas decorations from Asia. Over the years, it has established a strong position in a fragmented distributor market, where many companies have remained stuck in the realities of the 90s. But Akces wants more — its ambition is to be the leader in its category and set new standards for the market.

Challenge

Although the sale of artificial flowers was a key pillar of the business, the company did not want to be perceived solely as a flower wholesaler. The lack of distinct positioning and an outdated identity hindered growth. In an industry where price and relationships matter, investing in a brand is the exception, not the rule. Additionally — for the final recipient, the wholesaler's brand often remains invisible. This means that competitive advantage must be built very consciously, right from the source.

Solution

We started with the fundamentals. Working closely with the owners, we developed new positioning — Akces is no longer just a flower wholesaler, but a creator of the world of decorations. The brand gained new energy, a contemporary visual language, and consistent communication tools.

The new visual identity rejuvenated the image and opened doors to new product categories as well as modern reaching channels. The brand was designed to work both in B2B relations and to strengthen the position of Akces' clients — not competing with them, but supporting their sales.

Effect

Akces is becoming a brand that builds trust and inspires. The new positioning, consistent identity, and communication allowed the company to stand out in the industry. The new strategy accelerated the company's development and opened space for further expansion. The growth dynamics accelerated significantly — the brand gained new energy, but this is only the beginning of its transformation.