Unapologetic confidence

A visual metamorphosis of a brand that abandoned an illegible image in favor of class, style, and confidence.

We helped carry out a brand metamorphosis and restore it to its former glory. Before the transformation, Me Seduce tempted with literal eroticism, relying on a cliché image and illegible branding. After the changes, it became a brand whose ambition is to take pleasure in seduction and a subtle play on convention. Edyta focused on a new, clear positioning, which was reflected in the new visual identity.

Today, Me Seduce is a brand worn with unapologetic confidence, boldly mixing conventions, arrangements, and outfits. The new identity gave the brand clarity, readability, and character. We developed a new vision and a complete visual identity system that allows the brand to scale and fulfills the creative ambitions of the brand owner.