Vegan Elegance in Harmony with Nature

From the very beginning, New Orchard has been crafting a narrative that resonates with conscious, sensitive audiences.

It’s a brand that doesn’t need to shout its values - they’re felt in every detail. Today, New Orchard is more than beautiful products. It is a thoughtful, mature story about a world where one can be true to themselves and in harmony with nature.

Context

New Orchard brings 100% vegan footwear and accessories to market. Built on ethics, respect for nature, and the belief that fashion doesn’t have to compromise, the brand takes a holistic approach to design. Veganism, for New Orchard, is not a label - it’s a way of life. It means designing every part of the production process with full transparency, care, and responsibility.

The brand draws on the idea of paradise - not as a place, but as a way of being: light, harmonious, and conscious.

Approach

We wanted New Orchard’s identity to reflect gentleness - a tenderness toward animals and the natural world. We designed a soft, subtle typeface that brings lightness and empathy to the brand’s voice. We also created a symbol that plays a key role in the identity: a fusion of the letter “N,” a clover representing happiness and joy, and a footprint. It captures the essence of harmony between elegance and environmental care.

Solution

We developed a full brand identity system, including communication strategy, visual language, and comprehensive brand guidelines. Each element is part of a cohesive ecosystem that gives the brand room to evolve - while staying consistent and true to its core.

The aesthetic strikes a balance between Italian lightness and Swiss precision -expressed in the idea: Designed in Italy. Perfected in Switzerland. Imagined by Poles.