Full potential. Unlocked.

One brand, many stories. Partner, distributor, video content manager.

Context

BB Media is a media group that lives in many worlds at once. They work with creators, labels, and content distributors of many categories - sports, film, music, lifestyle. Together, this creates a massive ecosystem of content and communication that needs to be managed. And as in any ecosystem, it is diverse, intense, and sometimes difficult to speak with one voice.

Solution

BB Media needed an identity that ties everything together. It had to be flexible, dynamic, and reflective of the organization's energy. Simple to use, but with character. One that would showcase a solid partner for business and an attractive place for content creators.

We created a solution based on a strong, recognizable symbol. A symbol of protecting creators' interests and a window through which BB Media helps them reach further. The new identity is:

● Content First - dedicated to various content categories
● Flexible - a simple, dynamic system ready for new formats
● Builds visibility for BB Media across various media

Results

Today, BB Media can communicate clearly and consistently across all channels. Creators gain an additional stage to showcase their work. And the brand – a new energy and a tool that grows along with it.