Colorful Revolution in Living Rooms

Hogai is a brand that captures attention and lingers in memory. Its products naturally evoke smiles, adding energy and optimism to interiors.

Challenge

Our goal was to create a visual identity that captures exceptional vitality and optimism while bringing order, consistency, and recognizability to the brand.

Approach

We reached for the sources of joy. The new visual identity of Hogai strikes a balance between expression and structured order. We created a brand mark – simple yet full of character. Graphic yet dynamic. Every element – from the vibrant color palette to the graphic layouts – has been designed to evoke smiles and emphasize the brand's optimistic personality.