A Colorful Revolution Makes Its Entrance

Hogai is a brand that catches the eye and stays in mind. Its products naturally spark joy, bringing energy and optimism into everyday spaces.

Challenge

Our goal was to design a visual identity that captures Hogai’s unique vitality and optimism, while also delivering structure, consistency, and recognizability.

Approach

We turned to the sources of joy. Hogai’s new identity strikes a balance between expressive energy and visual order. We created a brand mark that is simple yet full of personality - both graphic and dynamic. Every element, from the vibrant color palette to the layout system, was designed to bring a smile and reflect the brand’s bold, optimistic spirit.